However, there are some specific situations when you should consider cleaning your email list: Inactivity When Should You Clean Your Email List?Ĭleaning your email list should be a regular practice. That’s because unengaged subscribers are less likely to open or read your emails.īy removing unengaged subscribers from your email list, you can increase email engagement rates, improve email open rates, and achieve better results from your email marketing campaigns. You risk lowering your email engagement rates when you send emails to unengaged subscribers. Maintaining good email hygiene ensures your sender reputation remains high, which can lead to better email deliverability, higher engagement rates, and increased ROI. Sending emails to inactive or invalid addresses harms your sender reputation, leading to your emails being marked as spam.ĮSPs use various metrics to determine your sender reputation, such as bounce rates, spam complaint rates, and unsubscribe rates. Your sender reputation is vital for email deliverability. For instance, good email health can increase open rates, click-through rates, and conversions, all of which can help improve your ROI. In other words, this means you can improve your ROI with better email list hygiene. Better ROIĪ clean and accurate email list ensures your emails reach the right audience and achieve their objectives. Most email marketing service providers charge based on the number of subscribers in your email list. That’s because you only pay for subscribers who are actively engaged with your brand and interested in receiving your emails.Īlso, when you remove invalid or unengaged email addresses, you actually can reduce your email list size, leading to cost savings. Removing inactive subscribers from your list can help reduce the cost of sending emails to subscribers who aren’t interested in your content. Remember, emails sent to invalid or inactive email addresses bounce back high bounce rates can lead to your emails being marked as spam by email service providers (ESPs), harming your sender reputation.Įmail data cleaning can reduce bounce rates, improve your sender reputation, and ensure your emails reach your subscribers’ inboxes. Good email health means your emails are more likely to be delivered to your subscribers’ inboxes instead of being filtered as spam or bouncing back. Maintaining good email list hygiene is essential for several reasons, including the following: Improved Email Deliverability Read also: How to Find Someone’s Email Why Is Email Hygiene Important? Plus, it may involve removing unengaged email addresses, correcting misspelled ones, and verifying them to ensure their accuracy. The goal is to ensure your email campaigns reach subscribers’ inboxes, avoiding bounces and reducing the chances of being marked as spam.Įmail data cleaning also improves your email deliverability and email engagement. Read also: Best Email Drip Campaign Examples What Is Email Hygiene?Įmail hygiene refers to the process of keeping your email list clean and accurate by regularly removing invalid, inactive, and unengaged email addresses. We’ll also provide some valuable tips for maintaining good email health. In this article, we will discuss what email hygiene is, why it is important, and when you should clean your email list. Without proper email hygiene, your email campaigns could hurt your brand’s reputation instead of helping your business grow.Ī clean and accurate email list ensures your emails reach the right audience and achieve the desired results. Maintaining good email hygiene is just as important as growing your email list. Help Center Find answers, tips, and valuable use cases in our integrated knowledge baseĮmail marketing is a valuable tool for most businesses, but it’s not just about sending out mass emails to subscribers.Comparison report Compare Dripify with other LinkedIn automation software on the market.Profile Makeover Get a complete makeover of your LinkedIn profile to increase profile views and close more deals.Contact Us Reach out to our amazing support team if you have any questions.Blog Read our blog posts about lead generation, marketing hacks and more.Frequently Asked Questions Get answers to the most common questions about Dripify.Video Tutorials Watch our quick videos to see how Dripify works in practice.Extra Safety Algorithm Learn more about safety measures implemented for your LinkedIn account security.Manage Team Onboard team members and watch their stats from your control panel.Respond to Leads Respond to messages from your leads quickly and easily.Analyze Track and evaluate campaign performance and conversion rates.Export Data Download your leads data including email addresses and phone numbers.Create Drip Campaigns Build sales funnel using a variety of LinkedIn actions.Have some questions? Reach out to our amazing support team available 24/7.
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